For Active Lifestyles
Oakley is a high-end active sports and lifestyle brand with a focus on technology and innovation that improves the quality of peoples’ lives. The brand is associated with ruggedness and competitiveness, style, and a joy of action and entertainment. Oakley seeks to address both functional needs and the desire for exhilaration and high performance. The focus on sports is so important, the web site enables people to shop by sport as well as by gender and type of product.