Bon Chic, Bon Genre!
BCBG Max Azria was named for the Parisian term "bon chic, bon genre", which is meant to convey the idea that good attitude is the basis of good style. BCBG Max Azria embodies a true combination of European sophistication and American spirit. BCBG Max Azria is a bran, an aesthetic, and the realization of a dream that is inspired bu the evolving landscape of culture, art, and design. We bring global style and attitude within the reach.